(Transcript)
A Confident. Radiant. You!
Elder Group started it's operation in the year 1989 and since then
have grown up in to business powerhouse with namely two divisions,
Elder Pharmaceuticals and Elder Health Care ltd.
Elder Pharmaceuticals, a Rupees 5 billion company, is also one
of the fastest growing companies in India. It's also been named
in the most recent Forbes list of Asia's Top 200 companies with
sales under US$1bn.
Elder Health Care ltd. was incorporated in the year 2000 to make
a positive conscious choice to improve our mental and physical health,
and thus improve our wellness individually and as a society.
The new age consumer is well aware of the fact that being good-looking
these days isn't just about being born that way but it's about appreciating
and emphasizing ones best features, and putting the best foot forward.
In today’s rapidly changing world, people are increasingly
seeking more information and taking an active role in their healthcare
and lifestyle choices like never before.
And keeping this in mind, we at Elder Health Care, are determined
to continue enhancing our brand portfolio with innovative products
and to meet the most demanding standards of quality and product
safety for an everlasting experience.
With a world class product range, Elder Health Care has made a
distinct mark for it self in the ever crowded Indian health care
market and is determined to excel in it.
At Elder, we are committed to the highest standards of ethics,
integrity and honesty and believe in earning customer's trust through
quality of our products and services. Our mission is to occupy a
prominent place in the National and International Health Care arena,
with focus on research and global collaborations. Our vision is
to become Rs. 1,000/- crore company by 2009 and we're working dedicatedly
towards it.
The Elder group has also entered into licensing agreements with
a number of national and international companies to manufacture
market and distribute their products.
Audio Visual
Fairone Range- Developed in association with world renowned beauty
expert Ms. Shahnaz Hussain.
Fairone Cream – The natural fairness launched in 2004 that
promises fairness in 15 days. It is also the first cream to enter
the Indian market that is completely natural and herbal
Fairone Plus Five – Fairness cream with five benefits such
as Skin Toning & Tightening, UV protection, Soothing & Cooling,
Youth & Glow and Skin Nourishing launched in early 2008.
Fairone Man – The first fairness cream for men developed with
complete natural (herbal ingredients) launched in late 2007 and
has received overwhelming response in the market.
AMPM Mouthwash – Launched in 2002, it is available in 2 variants
and comes with a unique self dispensing cap. Fighting tooth-enamel
decay and plaque formation. It also serves as a mouthwash that leaves
you feeling fresh all day long.
Blistex – The American Lip care specialist, marketed in India
by us was launched in 2005. Protecting the lips from the harsh effects
of sun, pollution and weather, keeping them luscious all year round
Tiger Balm - Tiger Balm enjoys its equity across the world. The
product is originally from Hawpar (Singapore). It is manufactured
and marketed in India by Elder and is considered as a strong balm
for pain relief.
Rhyme Soap – The first economy soap from the House of Elder
which gives complete value for money. It was launched in early 2008
and is available in 2 variants (Rose & Almond).
Elder Healthcare is the only player to challenge the existing big
players in the market and still carved a niche for itself. We have
a strong distribution network across the country with 4 branch offices
completely independent with logistics capability. We have 23 C&Fs,
1500 distributors, 500 wholesalers and approximate 400 people in
the market to service them.
We have a strong retail distribution of 3 lac outlets across the
country. Our field force has a direct reach to 50K pop strata plus
towns and approximately 12000 retail counters and replenished and
merchandised every day.
The marketing team comprises of highly experienced professionals
with their expertise in the FMCG domain.
He who has health, has hope. And he who has hope, has everything.
With one eye on wellness and the other on growth, Elder Health Care
strives to create and deliver innovative healthcare solutions and
improve outcomes for our customers and shareholders. We know leadership
is achieved only through an unwavering commitment to learning and
innovating and we’re on the way.
Elder Health Care – A Confident. Radiant. You! |
