(Transcript)
Chamak Zindagi Di
Punjab, the land of five rivers, is synonymous with enterprise and
dynamism of it’s people and the vastness of it’s culture.
And like a river which takes everything under it’s wings,
the culture of Punjab has mesmerized civilizations all around the
world. Be it the foot tapping bhangra beat, ever delicious tandoori
cuisines or the plain old Punjabi talk. Punjab has always represented
a lively spirit and a never say die attitude. And from the heart
of Punjab, comes India’s first and the only Punjabi General
Entertaiment Channel, which will rewrite the rules of television
watching. Laced with an array of original programs across a range
of entertainment genres such as comedy, drama, action, music and
game shows as well and not to mention the ever popular movies, Lashkara
aims to be the premium producer and felicitator of Punjabi programming
in the world.
With shows on health, fitness and spiritualism, you wont have
a better way to start your day, as we know a healthy mind and body
are the perfect recipe for success.
Dance & music has always been a high point of the Punjabi culture,
whether it’s a wedding or a reception or the age old tradition.
Our music has shaken up the west with UK and US being the base for
the international Punjabi acts. Laskkara will not only provide a
platform for these musicians but will groom them to be a star on
global music scene.
At the heart of the general entertainment channel, lies the ever
popular dramas and we have taken utmost care in producing high quality
daily soaps, which can be viewed by each and every member of a family,
with love.
We at Lashkkara have a policy to promote shows for children, at
every given opportunity, as a young and vibrant India is the way
forward and they are our guiding stars.
Any entertainment channel is incomplete without happenings from
the Bollywood or very own Punjabi film industry and we’ll
provide daily doses of it in volumes. Whether it’s a music
release or the premier, interview with a celeb or general gupshups,
we have it all covered.
Today’s woman is at the forefront of every revolution and
we believe in the principals of equality. We have lined up a gamut
of women oriented shows, whether it’s about their education,
career or health. Whether it’s the rural womenfolk or the
high flying city bred, we have content for everybody.
In addition to these, we also have travel shows for the ever enthusiastic
backpacker, reality based shows for the common man to show their
talent and other general shows to keep its viewer satisfied.
Our vision is to be the leading 24 hour content provider, delighting
the viewers on one hand and providing return of investment to the
advertisers on the other. Our mission is to become an integral part
of the global Punjabi speaking market. With a concern for the well
being of the investors, Lashkkara thrives to provide creative, trend-setting
and path breaking products for a long term profitable tenure.
With one eye on innovation and the other on customer satisfaction,
Lashkkara thrives to be the global platform for the Punjabi speaking
community. So, come, connect with the revolution and shine with
Lashkkara because it’s the ‘Chamak Zindagi Di’ |
